Is this the end for Ted Baker?

Ted Baker is sinking deeper and deeper into the mire.

Founder and CEO of Ted Baker, Ray Kelvin © Astrid Stawiarz/Getty Images for Ted Baker London
© Getty
(Image credit: Founder and CEO of Ted Baker, Ray Kelvin © Astrid Stawiarz/Getty Images for Ted Baker London)

Ted Baker founder Ray Kelvin (pictured), who had to step aside from the company last year over allegations of inappropriate behaviour, has seen his holding in the fashion company fall by more than half as part of an emergency £105m fundraising, say Jasper Jolly and Sarah Butler in The Guardian.

Most of the money will come from a share placing. This comes “hot on the heels” of the sale and leaseback of Ted Baker’s London headquarters, which raised £72m to pay back lenders in March.

Kelvin is paying a “heavy price” to keep his business afloat, but something needs to be done, says Ben Marlow in The Daily Telegraph. Since Kelvin left there have been “four profit warnings”; a board “clearout”; an audit error that led to a “massive overstatement” in the value of the clothes sitting in warehouses and “then finally Covid-19”. All these have wiped 90% off the stock in a year.

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Still, throwing money at the problem “is no guarantee it will go away”, especially since around half the £200m raised this year will go to creditors and bankers. Investors should avoid the temptation to invest in this “dog of a stock”, says Jim Armitage in the Evening Standard. Not only do lockdowns and homeworking mean that it’s the “worst ever time” for Ted Baker to be selling pricey suits and party frocks, but demand for Ted’s “fancy fashions” is also unlikely to bounce back soon enough for the business and brand to retain “long-term relevance and credibility”. The upshot? While turning around a “soiled brand” is always difficult, it looks “nigh on impossible” in this market.

Dr Matthew Partridge

Matthew graduated from the University of Durham in 2004; he then gained an MSc, followed by a PhD at the London School of Economics.

He has previously written for a wide range of publications, including the Guardian and the Economist, and also helped to run a newsletter on terrorism. He has spent time at Lehman Brothers, Citigroup and the consultancy Lombard Street Research.

Matthew is the author of Superinvestors: Lessons from the greatest investors in history, published by Harriman House, which has been translated into several languages. His second book, Investing Explained: The Accessible Guide to Building an Investment Portfolio, is published by Kogan Page.

As senior writer, he writes the shares and politics & economics pages, as well as weekly Blowing It and Great Frauds in History columns He also writes a fortnightly reviews page and trading tips, as well as regular cover stories and multi-page investment focus features.

Follow Matthew on Twitter: @DrMatthewPartri