Rightmove: Average asking prices see biggest July slump in over 20 years

The average asking price of a property in the UK fell by 1.2% in July as summer sellers are embracing competitive pricing to attract buyers.

Person looking at the window of an estate agent
(Image credit: Henry Nicholls via Getty Images)

Asking prices for UK properties fell by 1.2% in July, bringing the average to £373,709, according to Rightmove. That’s £4,531 less than they were a month ago, and just 0.1% higher than they were a year ago.

While a seasonal dip in average asking prices often comes in July as it’s the traditional summer holiday season, this July’s drop is the highest ever recorded by the firm, which has over 20 years of data to look at.

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Phillip Bishop, managing director at estate agent Perry Bishop, says buyers are enjoying “significant property choice and availability, which is allowing them to be uncompromising on their criteria and expectations”.

He adds that with so much choice, “buyers are taking their time and viewing more before deciding, and the serious and motivated sellers are pricing sensibly and getting success”.

The average two-year fixed mortgage rate is 4.53%, much lower than the 5.34% it was last year, bringing savings of nearly £150 per month on a typical new mortgage, says Rightmove.

With the markets expecting the central bank’s Monetary Policy Committee to cut interest rates twice more this year, further property market activity could be stimulated.

Colleen Babcock, property expert at Rightmove, says we are “seeing an interesting dynamic between pricing and activity levels right now”.

She says the “healthy and improving level of property sales” shows buyers are motivated to finalise deals and the “decade-high level of buyer choice” means buyers can quickly spot when a home looks overpriced compared to others.

“It appears that more new sellers are conscious of this and are responding to this high-supply market with stand-out pricing to entice buyers and get their home sold,” she adds.

Nathan Emerson, CEO of Propertymark, said the market “is witnessing a steady return to normality following stamp duty threshold changes for those living in England and Northern Ireland at the start of April.”

He added that in the face of disruptions to the housing market this year, “it is good to see yet further resilience in house prices year on year.”

Where in the UK are asking prices falling the most?

The average asking price of a property in London fell once again in July.

Asking prices in Greater London fell by 1.5% this month, Rightmove said, with the prime inner London property market reporting an even greater drop of 2.1%

Asking prices in the capital are 1.1% lower today than they were a year ago – far below the 0.1% national average growth.

While London saw the most significant fall in asking prices this month, it is far from the only region that saw them fall.

The second-largest regional fall in asking prices was in the South East where they fell by 1.2% month-on-month, but have still grown by 0.2% on the year.

The North West and South West saw asking prices fall by 1.2% and 1.1% on the month, respectively.

Every UK region apart from the North East and East Midlands saw average asking prices fall.

Prices in the East Midlands remained steady in July, changing by 0%, while asking prices in the North East grew by 1.2% since last month and 2% since last year.

Daniel is a digital journalist at Moneyweek and enjoys writing about personal finance, economics, and politics. He previously worked at The Economist in their Audience team.

Daniel studied History at Emmanuel College, Cambridge and specialised in the history of political thought. In his free time, he likes reading, listening to music, and cooking overambitious meals.