Don’t try to time the bottom – start buying good companies now

Markets are having a rough time, so you may be tempted to wait to try to call the bottom and pick up some bargains. But that would be a mistake, says Rupert Hargreaves. The best approach for long-term investors is to just keep buying high-quality companies.

Workers at an LVMH handbag factory
Luxury-goods maker LVMH should earn an attractive return in the long run
(Image credit: © MIGUEL MEDINA/AFP via Getty Images)

If you open any newspaper (or news app) today, you’ll be confronted with a tidal wave of bad economic news. The UK economy is going to be battered by an economic storm over the coming months and it is not alone. In Europe, the US and other international markets, inflation is driving economic disruption and uncertainty is the name of the game.

Against this backdrop you might think I’d be recommending that the best course of action for investors is to act defensively or sit tight and try and ride out the storm.

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Rupert Hargreaves
Contributor and former deputy digital editor of MoneyWeek

Rupert is the former deputy digital editor of MoneyWeek. He's an active investor and has always been fascinated by the world of business and investing. His style has been heavily influenced by US investors Warren Buffett and Philip Carret. He is always looking for high-quality growth opportunities trading at a reasonable price, preferring cash generative businesses with strong balance sheets over blue-sky growth stocks.

Rupert has written for many UK and international publications including the Motley Fool, Gurufocus and ValueWalk, aimed at a range of readers; from the first timers to experienced high-net-worth individuals. Rupert has also founded and managed several businesses, including the New York-based hedge fund newsletter, Hidden Value Stocks. He has written over 20 ebooks and appeared as an expert commentator on the BBC World Service.