Our trade of the decade came good – what’s next?

Back in 2010 we said you should invest in unloved and undervalued Japanese stocks. If you had done that, you’d have made a nice return. So what should be our next trade of the decade?

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At the beginning of 2010 we offered you an idea about the asset class we thought should do best over the next ten years. Japanese equities, we said, would be the “trade of the decade”. At the time they were, as Merryn pointed out, unloved, unfashionable, underowned and undervalued. The Nikkei 225 traded on a average price-to-book (p/b) value of about one. That’s cheap. We didn’t expect it to go nuts in a year but we were convinced (as we usually are) that value always outs and that Japan would be a very good long-term investment. It has been. The Nikkei is up around 200% since. That hasn’t made it the trade of the decade. The Dow Jones is up around the same and the Nasdaq by 450%. But it’s not a bad return at all.

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John Stepek

John Stepek is a senior reporter at Bloomberg News and a former editor of MoneyWeek magazine. He graduated from Strathclyde University with a degree in psychology in 1996 and has always been fascinated by the gap between the way the market works in theory and the way it works in practice, and by how our deep-rooted instincts work against our best interests as investors.

He started out in journalism by writing articles about the specific business challenges facing family firms. In 2003, he took a job on the finance desk of Teletext, where he spent two years covering the markets and breaking financial news.

His work has been published in Families in Business, Shares magazine, Spear's Magazine, The Sunday Times, and The Spectator among others. He has also appeared as an expert commentator on BBC Radio 4's Today programme, BBC Radio Scotland, Newsnight, Daily Politics and Bloomberg. His first book, on contrarian investing, The Sceptical Investor, was released in March 2019. You can follow John on Twitter at @john_stepek.