The top stocks DIY investors bought in August. Are they taking more risk?

AI and digital asset plays were among the most-bought stocks last month, alongside global tracker funds.

Financial chart superimposed over city skyline signifying top stocks, funds and investment trusts
(Image credit: Igor Kutyaev via Getty Images)

Investors still appear to be balancing between growth opportunities and defensive plays when picking stocks and funds for their portfolio, with risk assets seemingly coming back into vogue for some.

Data from investment firm Fidelity International on the most popular stocks, funds and investment trusts in August shows, on the one hand, that DIY investors sought out solid defensive plays; British American Tobacco (LON:BATS) was the most popular stock of the month among ISA and SIPP investors. But higher risk stocks also featured high on the list, with several representing riskier growth areas like tech and cryptocurrency (crypto).

“August’s rankings suggest investors are balancing caution with continued appetite for growth, combining more established, income-oriented areas of the market with selective exposure to themes such as artificial intelligence (AI) and digital assets,” said Ed Monk, pensions and investment specialist at Fidelity International.

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The top stocks and funds that other investors are buying can be revealing in terms of market confidence and prevailing themes – so which were the most-bought stocks, funds and investment trusts during August?

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The most-bought stocks in August

Besides British American Tobacco, the top-three most-bought stocks in August on Fidelity’s platform were filled out with healthcare companies: pharmaceuticals giant AstraZeneca (LON:AZN) and Primary Health Properties (LON:PHP), a real estate investment trust that invests in healthcare properties.

“We can’t know what prompted individual purchases, but some investors may be looking to businesses in more established sectors as a counterweight to growth-focused holdings,” said Monk.

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The most-bought stocks on Fidelity during August

Shares

British American Tobacco

AstraZeneca

Primary Health Properties

Circle Internet

Strategy

Imperial Brands

Alphabet Inc

Investec

Pollen Street Group

Sandisk Corporation

Source: Fidelity International

Looking further down the list, though, makes it clear that some investors are still interested in risk. The fourth- and fifth-most popular stocks were Circle Internet (NYSE:CRCL) and Strategy (NASDAQ:MSTR) (formerly MicroStrategy), both of which have close ties to crypto markets. Strategy is well-known for being the first company to strategically hold Bitcoin on its balance sheet, while Circle builds digital payments networks and issues stablecoins including USDC, the world’s largest.

Google parent Alphabet (NASDAQ:GOOGL) also featured in the top 10 list, as did memory chipmaker Sandisk (NASDAQ:SNDK) – whose gains of 560% in 2026 through to the end of August have seen it promoted out of the global small cap index.

The most-bought funds and investment trusts in August

The four most-bought funds on Fidelity during August were all global tracker funds, with Lazard Emerging Markets Fund the highest-ranking fund that reflected anything other than a global equity strategy.

Investment trust exposure was more varied, with some of the top picks pointing towards strategic exposure to regions like Japan, asset classes like private equity, or renewable energy.

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The most-bought funds and investment trusts on Fidelity during August

Funds

Investment Trusts

Fidelity Index World Fund

Schroder Japan Trust (LON:SJG)

Legal & General Global Equity Index Fund

City of London Investment Trust (LON:CTY)

Vanguard FTSE Global All Cap Index Fund

JPMorgan Global Growth & Income (LON:JGGI)

HSBC FTSE All World Index Fund

Personal Assets Trust (LON:PNL)

Lazard Emerging Markets Fund

Patria Private Equity Trust (LON:PPET)

Fidelity Multi Asset Allocator Growth Fund

Temple Bar Investment Trust (LON:TMPL)

Legal & General S&P 500 US Equal Weight Index Fund

Greencoat UK Wind (LON:UKW)

UBS S&P 500 Index

JPMorgan European Growth & Income (LON:JEGI)

Fidelity Special Situations Fund

BlackRock American Income Trust (LON:BRAI)

Artemis SmartGARP Global Equity Fund

TwentyFour Income Fund (LON:TFIF)

Source: Fidelity International

“With index trackers accounting for half of the ten best-selling funds and global strategies particularly prominent, investors appear to be combining broad diversification with selective bets on income, technology, and digital assets,” said Monk.

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Dan McEvoy
Senior Writer

Dan is a financial journalist who, prior to joining MoneyWeek, spent five years writing for OPTO, an investment magazine focused on growth and technology stocks, ETFs and thematic investing.

Before becoming a writer, Dan spent six years working in talent acquisition in the tech sector, including for credit scoring start-up ClearScore where he first developed an interest in personal finance.

Dan studied Social Anthropology and Management at Sidney Sussex College and the Judge Business School, Cambridge University. Outside finance, he also enjoys travel writing, and has edited two published travel books.