Crest Nicholson shares plummet amid profit warning
Housebuilder, Crest, has failed to exploit a benign backdrop in recent years. Should it now merge with rival Bellway? Matthew Partridge reports
Get the latest financial news, insights and expert analysis from our award-winning MoneyWeek team, to help you understand what really matters when it comes to your finances.
You are now subscribed
Your newsletter sign-up was successful
Want to add more newsletters?
Twice daily
MoneyWeek
Get the latest financial news, insights and expert analysis from our award-winning MoneyWeek team, to help you understand what really matters when it comes to your finances.
Four times a week
Look After My Bills
Sign up to our free money-saving newsletter, filled with the latest news and expert advice to help you find the best tips and deals for managing your bills. Start saving today!
Shares in homebuilder Crest Nicholson fell by 11% last Thursday after the company unveiled yet another profit warning, says Melissa Lawford in The Telegraph. But they clawed back most of the lost ground a day later after Crest’s new CEO Martyn Clark said it had turned down an unsolicited £650 million takeover bid from rival Bellway that “significantly undervalued” the business.
However, experts warned that Crest’s recent poor performance means that Clark “will face a difficult turnaround job. Shareholders may have wished management had asked their opinion” before rejecting the bid. Even though Bellway’s all-share offer works out at a 30% premium over Crest’s share price in May, Clark clearly thinks that this is too little, says Joshua Oliver in the Financial Times.
His main concern is that it would value the company at a discount to what he considers to be its “strong land portfolio”. Still, Clark may be too optimistic about Crest’s prospects as a standalone company. It has “struggled, even in the context of widespread gloom in the homebuilding sector”, thanks to “building defects at older sites and buyers put off by high mortgage costs”.
MoneyWeek
Subscribe to MoneyWeek today and get your first six magazine issues absolutely FREE
Sign up to Money Morning
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
How is Crest performing?
Crest’s past “prowess at making a horlicks of a market ostensibly loaded in its favour” is dragging down its share price, says Alistair Osborne in The Times. There is also the promise of “more nasties to come” over past problems with cladding and the risk of fire.
Some brokers argue that a merger with Bellway would produce “at least £25 million of synergies” and facilitate the purchase of larger sites. With the top 25 investors in Crest also owning 36% of Bellway, Clark “has a job on proving that a home-alone strategy works best for Crest”.
Already, it seems that some of Crest Nicholson’s biggest shareholders are “pushing” the board to agree some sort of tie-up with Bellway, says Sam Chambers in The Sunday Times. For example, asset management group Schroders, which owns 3% stakes in both companies, is sceptical about the odds of Crest managing to turn itself around as a separate company. It thinks that “the time has come” for Crest “to become part of a larger group”.
Similarly, asset manager abrdn, which also has both companies in its UK Value Equity Fund portfolio, thinks that neither Crest’s board or its shareholders can deny that “there is logic to a combination with Bellway”, though it believes that Bellway’s bid “is not at an appropriate price”.
While Crest’s shareholders may think that Bellway certainly has “scope to offer more” for Crest, it may only require a “nominal hike” to get the deal over the line, says Yawen Chen on Breakingviews.
What’s more, consolidation not only “makes sense for Crest in particular but also for UK builders in general”. Previously “chunky” returns on capital employed “have slumped to single-digit levels”, thanks to “cost inflation and a housing market wrestling with higher interest rates that make it harder for buyers to take the plunge”.
This article was first published in MoneyWeek's magazine. Enjoy exclusive early access to news, opinion and analysis from our team of financial experts with a MoneyWeek subscription.
Get the latest financial news, insights and expert analysis from our award-winning MoneyWeek team, to help you understand what really matters when it comes to your finances.

-
ISA fund and trust picks for every type of investor – which could work for you?Whether you’re an ISA investor seeking reliable returns, looking to add a bit more risk to your portfolio or are new to investing, MoneyWeek asked the experts for funds and investment trusts you could consider in 2026
-
The most popular fund sectors of 2025 as investor outflows continueIt was another difficult year for fund inflows but there are signs that investors are returning to the financial markets
-
Three companies with deep economic moats to buy nowOpinion An economic moat can underpin a company's future returns. Here, Imran Sattar, portfolio manager at Edinburgh Investment Trust, selects three stocks to buy now
-
Should you sell your Affirm stock?Affirm, a buy-now-pay-later lender, is vulnerable to a downturn. Investors are losing their enthusiasm, says Matthew Partridge
-
Why it might be time to switch your pension strategyYour pension strategy may need tweaking – with many pension experts now arguing that 75 should be the pivotal age in your retirement planning.
-
Beeks – building the infrastructure behind global marketsBeeks Financial Cloud has carved out a lucrative global niche in financial plumbing with smart strategies, says Jamie Ward
-
Saba Capital: the hedge fund doing wonders for shareholder democracyActivist hedge fund Saba Capital isn’t popular, but it has ignited a new age of shareholder engagement, says Rupert Hargreaves
-
Silver has seen a record streak – will it continue?Opinion The outlook for silver remains bullish despite recent huge price rises, says ByteTree’s Charlie Morris
-
Investing in space – finding profits at the final frontierGetting into space has never been cheaper thanks to private firms and reusable technology. That has sparked something of a gold rush in related industries, says Matthew Partridge
-
Star fund managers – an investing style that’s out of fashionStar fund managers such as Terry Smith and Nick Train are at the mercy of wider market trends, says Cris Sholto Heaton