Shares in US retailer Walmart, deemed a “bellwether” for the US consumer, have reached an all-time peak, propelling its market value above $500bn, says Alexandra White in the Financial Times. The bounce is due to an unexpectedly positive quarterly report.
The company boasted revenues of $161.5bn, while net income jumped to $5.1bn thanks to “lower markdowns and better inventory management”. And the firm’s outlook remains “rosy” owing to “stubborn inflation”, prompting wealthier consumers to visit the store.
Walmart certainly seems to be “benefiting from more affluent households trading down”, a trend that has left rivals with a more “middle market” strategy “exposed”, says Hargreaves Lansdown’s Sophie Lund-Yates. But it is also looking to the future, expanding its offering of goods in the hope that “as inflation eases, customers will also be more likely to start splashing the cash on discretionary, non-food items, such as electronics and clothing”.
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Broadening the range of products on offer is a sensible strategy given that getting people to buy a new dress “is an easier ask than convincing people to trade back up to branded butter if they’re satisfied with the cheaper option”.
How does Walmart compare to other US retailers?
Walmart’s success stands in marked contrast to the lacklustre results of other major retail brands, such as Starbucks and McDonald’s, which both recently missed analysts’ expectations, says Aimee Donnellan on Breakingviews.
They have been victims of their own “greedflation”, with McDonald’s increasing its gross profit margin from 51% in 2020 to 62% in 2023, while Starbucks’ margin climbed from 16% to 24%. Walmart’s, at 24%, has remained steady.
Starbucks and McDonald’s have been punished: their forward earning multiples are now below pre-Covid levels, while Walmart’s is higher.
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