What's the secret of Manolo Blahnik's success?

Fashion maestro Manolo Blahnik shows little sign of slowing down at 81, and his company notched up a record financial year in 2022. What is the secret of his success?

PARIS FRANCE NOVEMBER 29 Alba Garavito Torre wears red empire satin high waist and wide legs trousers palazzo pants from Yseult royal blue satin pumps heels shoes with a silver buckle on the toe cap pumps heels shoes form Manolo Blahnik during a street style fashion photo session on November 29 2021 in Paris France Photo by Edward BerthelotGetty Images
(Image credit: Edward Berthelot/Getty Images)

“Sultan of slippers, holy man of heels – all superlatives are justified for Manolo Blahnik,” decreed Vogue in 2008. It says something for the maestro’s staying power – and stubborn independence in an age of luxury conglomerates – that he retains his position as the world’s greatest shoemaker.

Manolo Rodriguez Blahnik “has achieved the type of fashion immortality where even his childhood nickname is a noun”, says the Financial Times. “Women go crazy” for Manolos because “when they step into their high-heels they feel they are being elevated to semi-goddess status”, Paloma Picasso once observed. Thanks to superb craftsmanship, they’re also a joy to wear – “shoes to dance in”, says stylist Amanda Harlech.

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Jane writes profiles for MoneyWeek and is city editor of The Week. A former British Society of Magazine Editors (BSME) editor of the year, she cut her teeth in journalism editing The Daily Telegraph’s Letters page and writing gossip for the London Evening Standard – while contributing to a kaleidoscopic range of business magazines including Personnel Today, Edge, Microscope, Computing, PC Business World, and Business & Finance.