The world in 2040: five potential market movers

Matthew Lynn takes an imaginary look back from 2040 at five of the biggest events to hit markets

Matt Damon in "The Martian"
Mars will win its freedom in the late 2030s
(Image credit: © Alamy)

1. IBM buys Google and Facebook

In the 2020s, Google and Facebook were two of the most successful companies in the world with a combined market value of $1.8trn. IBM was a dull old conglomerate that blew its lead in computing a lifetime ago and was worth only $100bn. And yet there is a reason why the story of the tortoise and the hare is such an enduring fable. Competitors began chipping away at Google’s dominance; Facebook lost traction with younger customers. IBM had already piloted its way through 100 years of technology, from tabulating machines, to mainframes, to software services, and somehow managed to keep reinventing itself. In the 2030s it decided that a much shrunken Google and Facebook still had some useful software and snapped both of them up at a knock-down price.

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Matthew Lynn

Matthew Lynn is a columnist for Bloomberg, and writes weekly commentary syndicated in papers such as the Daily Telegraph, Die Welt, the Sydney Morning Herald, the South China Morning Post and the Miami Herald. He is also an associate editor of Spectator Business, and a regular contributor to The Spectator. Before that, he worked for the business section of the Sunday Times for ten years. 

He has written books on finance and financial topics, including Bust: Greece, The Euro and The Sovereign Debt Crisis and The Long Depression: The Slump of 2008 to 2031. Matthew is also the author of the Death Force series of military thrillers and the founder of Lume Books, an independent publisher.