A professional investor tells us where he’d put his money. This week: Mark Whitehead of the Securities Trust of Scotland highlights three favourites.
Global consumer goods companies are prioritising phasing out plastic packaging. The World Economic Forum estimates that 95% of the value of plastic packaging, or $80bn-$120bn annually, is lost to the global economy because it is only used once. A large amount of this plastic waste finds its way into our oceans. Around eight million tonnes of the stuff enters the marine environment each year.
With these kinds of statistics making the headlines, plastic pollution has risen to the top of the public agenda. This has forced businesses to adjust their approach to packaging away from a “linear” single-use model towards more sustainable methods.
Consumer-goods companies have grasped that the tide of consumer activism on plastic waste has been phenomenal and shows no signs of abating. In a sector where brand strength is a key determinant of long-term success, the risk of consumers boycotting certain products because of a lack of packaging sustainability is a real concern – not to mention the increasing regulatory pressure we are seeing from many governments. The European Union’s ban on a raft of single-use plastics is due to come into force in two years’ time.
Undoubtedly, there are costs associated with moving towards a more sustainable packaging model, including capital expenditure on plant operations, the switching of supply chains, and potentially higher input prices. However, aside from the regulatory and reputational risk of not adapting, there is also an opportunity for companies that innovate in areas such as bioplastics or improved recyclability to capture significant market share.
ESG: key to long-term growth
From an environmental, social and governance (ESG) analysis perspective, these kinds of issues are a vital consideration for us in understanding a company’s ability to deliver long-term growth. For many of the consumer goods companies we engage with, moving swiftly to a packaging solution that is more in line with the circular economy – minimising waste through recycling and reuse – is increasingly seen as not only desirable, but imperative for their long-term operations.
For instance, UK drinks manufacturer Britvic (LSE: BVIC) last year made substantial investments in recyclable packaging products at its UK plants. According to the company, the result so far has been a saving of 600 tonnes of primary plastic, but the expenditure is also part of a wider commitment to tackle plastic waste as founding signatories to the UK Plastics Pact.
The deal has been adopted by 42 companies who aim to make 100% of their plastic packaging reusable, recyclable or compostable by 2025.
Danone (Paris: BN), another company we actively engage with through our ownership, is supporting initiatives that strengthen circular infrastructure, in particular for countries without formal collection networks. In addition, Danone is launching 100% recycled polyethylene terephthalate (PET) bottles in its major water markets by 2021.
Likewise, PepsiCo (NYSE: PEP) is targeting zero waste to landfill across all its direct operations through efficient and responsible waste management by 2025. This includes designing 100% of packaging to be recyclable, compostable, or biodegradable.