Five questions for… Dean Anderson, co-founder of Gamestatix

Dean Anderson, co-founder, Gamestatix

What does your business do?

Gamestatix is a co-creation platform for PC games. We connect game developers with a carefully curated community of gamers who help us come up with in-game features and promote games –for cryptocurrency rewards – before they are officially released.

What has been your company’s greatest achievement so far?

My biggest achievement so far has been quitting my job, following my dream, and taking the leap to make the Gamestatix vision a reality. That may not sound like a huge milestone, but it’s a scary step that many people are simply not willing to take.

What has been your biggest challenge?

Our biggest challenge has been shifting our focus from product to funding. We’re still in
the process of developing a sustainable funding model, and it takes me away from the core of the business. We’ll soon be opening a token sale, allowing players to make money from their involvement, to fuel the launch of Gamestatix. So hopefully soon I’ll be able to shift my focus back to delivering a successful platform.

What are your plans for hitting your targets this year?

For us, hitting targets is all about partnerships. We need quality content to achieve critical mass, so finding the right partners – a vibrant community of players and developers – is key.

What’s the one piece of advice you’d give fellow entrepreneurs?

Get your product or idea in front of as many people as you can. Attend trade shows and networking events. Work on your elevator pitch and get to know your industry inside out. Note that once you have traction, it’s difficult to make any radical changes, even if they are for the benefit of the business, so get out there and exploit that early feedback.