Five questions for Daniel Burton, founder & CEO of Wondrwall
Daniel Burton's company, Wondrwall, converts standard homes into “intelligent” ones.
What do you do?
Wondrwall is a Manchester-based technology company that converts standard homes into "intelligent" ones. It does this by monitoring the living patterns of the occupants which rooms they use and how the home performs and then using machine learning and predictive modelling to control heating, lighting, security and safety. It also integrates voice-command technology from Amazon so users can access "smart assistant" Alexa and override settings at any time.
What has been your greatest achievement?
Eight of the top 15 house builders in the UK are rolling out Wondrwall in their homes. Getting to this point has taken a great deal of effort, but it has been worth it.
What has been your biggest challenge?
Getting hold of the right people to talk to. When we talk to the house builders, they almost always say, "Wow, that's brilliant, we want some of this". But they get lots of calls from lots of people selling all kinds of stuff, so managing to get through to them to get to that point can take a lot of persistence, and sometimes a little luck. It gets easier though as you get better known.
Subscribe to MoneyWeek
Subscribe to MoneyWeek today and get your first six magazine issues absolutely FREE

Sign up to Money Morning
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
What are your plans for hitting your targets this year?
This year will be about supporting our roll-out partners. We want them to have lots of happy customers that are excited with the intelligent features of their homes, so we will be working with them to help them sell and market Wondrwall to their customers, and help them differentiate their homes from those of other house builders. After lots of discussions, this will also be the year that we focus on expanding into other European markets.
What's the one piece of advice you'd give to your fellow entrepreneurs?
Stay positive and believe in what you are doing this will carry you through the bumps that you will experience along the way.
Sign up for MoneyWeek's newsletters
Get the latest financial news, insights and expert analysis from our award-winning MoneyWeek team, to help you understand what really matters when it comes to your finances.
-
Zelenskyy moves to appease Donald Trump – what happens now?
Ukraine’s president Volodymyr Zelenskyy is conceding ground to secure the least-worst deal possible, says Emily Hohler
By Emily Hohler Published
-
Rolls-Royce stock jumps 15% – could it climb further?
Aircraft-engine group Rolls-Royce’s CEO has been hailed as a hero for spearheading the firm’s recovery. And the future looks bright, says Matthew Partridge
By Dr Matthew Partridge Published
-
What is Jeff Bezos' net worth?
Jeff Bezos' net worth stems from his large holdings in Amazon stock. Here's how he established it and his investments in space, media and the James Bond series
By Oojal Dhanjal Last updated
-
Harley Finkelstein’s Shopify: the “Amazon for entrepreneurs”
Profiles Shopify started as a snowboard shop that baulked at gifting its customers to Amazon. Now,it is an essential part of the internet’s infrastructure. Harley Finkelstein, the firm’s driving force, is aiming higher.
By Jane Lewis Last updated