Tesco in trouble as sales slump
Sales in the supermarket giant have continued to disappoint, with no let-up in sight.
Tesco's like-for-like sales fell 3.7% in the last quarter. CEO Philip Clarke admitted that he had never seen such poor trading in his 40 years at the company. He insisted that the £1bn investment programme was working, but he wouldn't promise any improvement in the next few quarters.
The latest market share figures, produced by Kantar Worldpanel, underlined Tesco's woes. Its market share slid by 1.5% in the past three months, the biggest fall since records began in 1994.
What the commentators said
Discounters Aldi and Lidl on the one hand, and upmarket Waitrose on the other, are growing "because they have established clear identities at both ends of the pricing structure". Tesco has fallen into the gulf in the middle.
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That may be why it has been so "timid" in the price war, noted The Motley Fool. Price cuts worth £200m are hardly impressive compared to, say, Morrisons' £1bn, especially considering Tesco's larger size. "Analysts and major shareholders have been queuing up to call for Tesco to make bolder cuts."
Investors are becoming concerned with Clarke's apparent lack of vision, said Jonathan Guthrie in the FT. He waited almost three years to close the struggling US business, when he should have done it on his first day. Amid this sense of drift, Clarke's latest managerial moves do little to foster confidence, said Ruth Sunderland in the Daily Mail.
He's appointed a chief customer officer and a chief creative officer and talked about Tesco being on "a journey" "corporate speak for in a mess'". Such jargon "is ugly, and indicates hollow thinking".
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Andrew is the editor of MoneyWeek magazine. He grew up in Vienna and studied at the University of St Andrews, where he gained a first-class MA in geography & international relations.
After graduating he began to contribute to the foreign page of The Week and soon afterwards joined MoneyWeek at its inception in October 2000. He helped Merryn Somerset Webb establish it as Britain’s best-selling financial magazine, contributing to every section of the publication and specialising in macroeconomics and stockmarkets, before going part-time.
His freelance projects have included a 2009 relaunch of The Pharma Letter, where he covered corporate news and political developments in the German pharmaceuticals market for two years, and a multiyear stint as deputy editor of the Barclays account at Redwood, a marketing agency.
Andrew has been editing MoneyWeek since 2018, and continues to specialise in investment and news in German-speaking countries owing to his fluent command of the language.
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