What's behind Tesco’s alliance with Carrefour?
Tesco is clubbing together with French rival Carrefour to bulk buy own-label goods in an effort to cut costs. Will it succeed? Ben Judge reports.
Call it "Tesca", says Katherine Griffiths in The Times. Supermarket giant Tesco has entered into a three-year strategic alliance with the French chain Carrefour, clubbing together to buy own-label products and some goods not for resale, such as trolleys and cleaning equipment. The deal is expected to be formally agreed in the next two months.
Until recently, a tie-up of this kind "would have been unthinkable", says Graham Ruddick in The Times. But Tesco has come under intense pressure from online retailers and German discounters such as Aldi and Lidl, and the sector is consolidating in the UK as the recent merger between Sainsbury's and Asda illustrates. In France, Carrefour "has been deteriorating for years", says Andrea Felsted on Bloomberg. And while it might not have the Germans to deal with, it has suffered "fierce competition" from rival E.Leclerc.
For all that food retailing "seems to have turned into a game of choose a partner", it is "too soon to speculate about a formal merger", says Nils Pratley in The Guardian. However, it is clearly a possibility if the two get along well. They complement each other nicely. In Europe, Tesco operates in the UK, Ireland and eastern Europe, while Carrefour has a strong presence in France, Italy and Spain. And Tesco "was long ago forced to abandon its go-it-alone approach to global expansion after it flopped in the USand China".
Savings could add up to as much as €450m a year, retail analyst James Grzinic told Jonathan Eley and Harriet Agnew in the Financial Times. Own-label products carry higher margins and are crucial to bolstering profitability. Higher volumes on "commoditised items" translate into lower prices from suppliers.
The deal will certainly "help cut prices while rebuilding profitability", says the FT's Lex column. It will be especially helpful for competing with Lidl and Aldi, whose range is skewed towards cheap own-brand labels. Still, let's not get carried away. There is "little prospect of recovering the buoyant margins of a decade ago", and supermarkets "will not get to play with monopoly money anytime soon".
Bad news for small suppliers
Regulators aren't likely to question the alliance, says Patrick Hosking in The Times. Not only is there no geographical overlap, but "it's hard to challenge the 800-pound gorilla when the savings squeezed from suppliers are passed on to consumers". Suppliers, however, are another matter. The two companies want to save money by extracting lower prices from big consumer-goods companies such as Nestl, Unilever and Kraft Heinz, which achieve profit margins of 15%-plus.
But "the market thinks Unilever et al will be perfectly able to look after themselves", says Pratley. Their share prices have remained robust. Those who should be worried are the small suppliers. All the big supermarkets have insisted that "local producers are not in [their] sights". Take that with a huge pinch of salt. "Life has rarely worked out pleasantly for the little folk when the squeeze is on."
Britain's ten most-hated shares
|Company||Sector||Short interest on 2 July (%)||Short interest on 29 May (%)|
|Pets At Home||Pet retailers||13.08||13.22|
|The Restaurant Group||Restaurants||12.61||11.36|
|Marks & Spencer||General retailers||11.43||11.54|
|GVC Holdings||Gaming operators||11.36||11.36|
|Greencore Group||Convenience food||11.01||13.54|
These are the ten most unpopular firms in the UK, based on the percentage of stock being shorted (the "short interest"). Short-sellers aim to profit from falling prices, so it can be useful to see what they're betting against. The list can also highlight stocks that might bounce on unexpectedly good news when short-sellers are forced out of their positions (a "short squeeze"). Satellite group Inmarsat is a new entry. It recently lost its monopoly on international maritime distressed communications, and hopes of a bidding war for the group have not been fulfilled.
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