In 1994, three young Canadians bought a tiny government-funded community magazine in Montreal and set about turning it into something rather more anarchic, says The New York Times.
The choice of name was simple enough: they struck out the ‘o’ in Montreal Voice and Vice magazine was born. Written for urban hipsters by urban hipsters, it could have gone the way of thousands of similar indie mags.
But under “resident wild man” Shane Smith, it [...]
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