How Riccardo Zacconi launched a $5bn gaming phenomenon

Riccardo Zacconi
Riccardo Zacconi: grand old man of the industry

“Glance across any tube or bus and the chances are you’ll catch somebody playing Candy Crush Saga,” says The Independent.

Since launching in November 2012, this “deceptively simple” puzzle game has stormed the app charts, notching up more than 500 million downloads and establishing itself as “one of the most popular commuter distractions” in the world.

Its developer, King Digital, is thought to be taking more than $900,000 a day from [...]

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