How Cheong Choon Ng created loom bands – the craze that’s taking over the world

Loom bands: one of the best-selling toys of all time

Cheong Choon Ng’s LinkedIn profile describes his current occupation as being a senior crash safety engineer at Nissan’s North American technical centre. By way of additional information, he lists his chief interest as “craft”.

Clearly, it’s time for an update, says the Daily Mail. As the inventor of Rainbow Loom Bands – the playground craze taking over the world – Ng now presides over a company thought to be worth around £80m. Not bad for a concept that’s less than three years [...]

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