Cash ISA changes: Can Reeves create the culture shift needed to get savers to start investing?

Rachel Reeves will reportedly cut the cash ISA allowance this month - but, without a significant campaign to encourage investing, a limit on cash ISAs will not shift the deep and culturally embedded mindset that stops people from investing in the first place, says Kalpana Fitzpatrick

Rachel Reeves
(Image credit: Dan Kitwood/Getty Images)

Savers have been left in limbo for months – is the cash ISA staying, going or simply subject to a tweak?

It is widely reported, but not confirmed by the Treasury, that we can expect the future of the cash ISA to be sealed at the Mansion House speech on 15 July.

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Kalpana Fitzpatrick

Kalpana is an award-winning journalist with extensive experience in financial journalism. She is also the author of Invest Now: The Simple Guide to Boosting Your Finances (Heligo) and children's money book Get to Know Money (DK Books).

Her work includes writing for a number of media outlets, from national papers, magazines to books.

She has written for national papers and well-known women’s lifestyle and luxury titles. She was finance editor for Cosmopolitan, Good Housekeeping, Red and Prima.

She started her career at the Financial Times group, covering pensions and investments.

As a money expert, Kalpana is a regular guest on TV and radio – appearances include BBC One’s Morning Live, ITV’s Eat Well, Save Well, Sky News and more. She was also the resident money expert for the BBC Money 101 podcast .

Kalpana writes a monthly money column for Ideal Home and a weekly one for Woman magazine, alongside a monthly 'Ask Kalpana' column for Woman magazine.

Kalpana also often speaks at events. She is passionate about helping people be better with their money; her particular passion is to educate more people about getting started with investing the right way and promoting financial education.