'Technology will determine tomorrow’s top stocks in emerging markets'

John Citron, investment manager of the JPMorgan Emerging Markets Investment Trust, tells us where he’d put his money

India, Mumbai, Taj Mahal Palace hotel
(Image credit: Tuul & Bruno Morandi / Getty Images)

Investors are often drawn to emerging markets for their potential rapid growth, rising consumer wealth, and dynamic companies. However, investing in these markets is complex and requires careful evaluation of each region’s unique challenges and opportunities. The MSCI Emerging Markets (EM) index spans over 1,300 companies across 24 countries, ranging from global technology leaders to smaller niche firms.

Technology has emerged as a dominant sector, now accounting for nearly a quarter of the index. The shift away from traditional industries, such as commodities and cyclicals, toward tech and tech-enabled services is reshaping the emerging-market landscape. Identifying companies that are well-positioned to capitalise on these changes, particularly in AI, digital services, and e-commerce, will be key for investors looking to capture long-term growth in emerging markets.

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John Citron
Co-manager, JPMorgan Emerging Markets Investment Trust plc

John Citron, CFA, executive director, is a portfolio manager within the Emerging Markets and Asia Pacific (EMAP) Equities team based in London. An employee since 2009, he previously worked as a research analyst on the EMAP team, responsible for technology and industrial sectors, and before that as a research analyst within the European Equities Research team, responsible for the capital goods, aerospace, and defence sectors. John is co-manager of the JPMorgan Emerging Markets Investment Trust plc (JMG).