Invest in the future of the cosmetics industry

Three key trends are shaping the future of the cosmetics business, says Nicole García Mérida

Rihanna
Fenty Beauty, Rihanna’s beauty brand, made her a billionaire
(Image credit: © Getty Images)

In tough economic times, consumers are more likely to buy less expensive luxury goods – known as the lipstick effect. So it makes sense that after the past couple of years, consumers worldwide have bought more than a couple of lipsticks. People went out less (if at all) throughout the pandemic, but that didn’t stop many of them from wanting to look their best.

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Nic studied for a BA in journalism at Cardiff University, and has an MA in magazine journalism from City University. She has previously worked for MoneyWeek.