How to invest like an ISA millionaire

As the number of ISA millionaires reaches a record high, we reveal the top funds and trusts that these investors have pumped their money into

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(Image credit: © Getty images)

Despite difficult market conditions for investors, the number of ISA millionaires has increased.

According to fund supermarket interactive investor, as of January 2024 it had a record 1,001 ISA millionaires on its platform - an increase of around 17% compared with the same period last year when it recorded 852.

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Row 0 - Cell 0 ISA millionairesALL ISAs
Cash 4.7% 8.2%
Equities 37.8% 35.7%
Funds 10.9% 24.2%
ETPs 4.1% 7.1%
Investment Trusts 41.9% 24.1%
Other0.6% 0.7%
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Header Cell - Column 0 ISA millionaires All ISAs
1Alliance TrustLloyds Banking Group
2Scottish MortgageGlaxoSmithKline
3ShellBP
4GlaxoSmithKlineScottish Mortgage
5HaleonVodafone
6Lloyds Banking GroupShell
7National GridHaleon
8BP Legal & General
9Legal & GeneralAviva
10VodafoneNational Grid
Swipe to scroll horizontally
Header Cell - Column 0 Most popular investment trusts with AJ Bell's ISA Millionaires
1Scottish Mortgage
2City of London investment trust
3HICL Infrastructure
4Merchants Trust
53I Group
6Alliance Trust
7Scottish American Investment Company
8Law Debenture
9Murray International Trust
10CQS New City High Yield
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Kalpana Fitzpatrick

Kalpana is an award-winning journalist with extensive experience in financial journalism. She is also the author of Invest Now: The Simple Guide to Boosting Your Finances (Heligo) and children's money book Get to Know Money (DK Books).

Her work includes writing for a number of media outlets, from national papers, magazines to books.

She has written for national papers and well-known women’s lifestyle and luxury titles. She was finance editor for Cosmopolitan, Good Housekeeping, Red and Prima.

She started her career at the Financial Times group, covering pensions and investments.

As a money expert, Kalpana is a regular guest on TV and radio – appearances include BBC One’s Morning Live, ITV’s Eat Well, Save Well, Sky News and more. She was also the resident money expert for the BBC Money 101 podcast .

Kalpana writes a monthly money column for Ideal Home and a weekly one for Woman magazine, alongside a monthly 'Ask Kalpana' column for Woman magazine.

Kalpana also often speaks at events. She is passionate about helping people be better with their money; her particular passion is to educate more people about getting started with investing the right way and promoting financial education.

With contributions from