Amazon's new tools for small sellers

Amazon has launched 150 separate tools and services this year designed to help small sellers operating through its marketplaces.

Cheery Amazon delivery chap © Getty Images

All smiles for small sellers on Amazon

With small and medium-sized businesses accounting for 58% of all sales made on Amazon around the world, independent retailers are a crucial constituency for the e-commerce giant. Amazon has now launched 150 separate tools and services this year designed to help SMEs operating through its marketplaces.

The initiative represents a significant increase in support for small businesses that depend on Amazon to reach their customers. The platform is keen to rebut criticisms that it has prioritised sales of its own products ahead of those of third-party sellers.

The services on offer do provide SMEs with access to the sort of functionality that large retailers take for granted. They include fulfilment and inventory management tools to help SMEs manage their stock more effectively, a suite of analytics software to help firms identify new sales opportunities, and automatic pricing data allowing sellers to manage the sales process more efficiently. Most of the tools are available for no additional cost, but retailers do risk increasing their dependence on Amazon for their business development.

Recommended

Dividend payout advantages drain away for small-business owners
Small business

Dividend payout advantages drain away for small-business owners

Life is getting harder for self-employed people and small business owners paying themselves through dividends rather than a salary”
17 Sep 2021
Cybersecurity is crucial for small businesses
Small business

Cybersecurity is crucial for small businesses

Small companies tend to neglect the defence of their digital data, but the risks are very high, says David Prosser.
6 Sep 2021
Time for small businesses to pay back emergency state aid
Small business

Time for small businesses to pay back emergency state aid

Small companies struggling to repay emergency loans have several options, says David Prosser.
21 Aug 2021
Government launches final Covid support scheme for the self-employed
Small business

Government launches final Covid support scheme for the self-employed

A fifth and final round of the government’s aid scheme for the self-employed, with grants of up to £7,500, has been launched.
6 Aug 2021

Most Popular

A nightmare 1970s scenario for investors is edging closer
Investment strategy

A nightmare 1970s scenario for investors is edging closer

Inflation need not be a worry unless it is driven by labour market shortages. Unfortunately, writes macroeconomist Philip Pilkington, that’s exactly w…
17 Sep 2021
What really causes inflation? Here’s what prices since 1970 tell us
Inflation

What really causes inflation? Here’s what prices since 1970 tell us

As UK inflation hits 3.2%, Dominic Frisby compares the cost of living 50 years ago with that of today, and explains how debt drives prices higher.
15 Sep 2021
The times may be changing, but don’t change how you invest
Small cap stocks

The times may be changing, but don’t change how you invest

We are living in strange times. But the basics of investing remain the same: buy fairly-priced stocks that can provide an income. And there are few be…
13 Sep 2021