Unilever should snub the “crazy cost-cutters”

Unilever could soon dispose of some of its best-known brands in a bid to appease shareholders. But should it listen to them?

When Unilever rebuffed Kraft Heinz's takeover bid, shareholders were "split down the middle", says Rob Davies in The Guardian. Half believed the company "should have held talks" about a deal. A "sizeable faction" now wants to see "radical plans to boost their returns". Hence Unilever could soon dispose of some of its best-known brands.

But it's not obvious that Unilever should listen to these shareholders, says former city minister Paul Myners in The Sunday Telegraph. Institutional shareholders are "obsessed with their own short-term interests". They hold such small portions of companies that they "don't care much about any of them". Instead, Unilever needs to be allowed to focus on getting the "best for the business over the long term".

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Ben Judge
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