Why Marissa Mayer, Google’s star, failed at Yahoo

Marissa Mayer was heralded as the saviour of Yahoo when she came from Google in 2012. So what went wrong?

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Marissa Mayer didn't do much to help her image
(Image credit: Copyright Karen Wise Photography)

When the former Google executive Marissa Mayer arrived to run Yahoo four years ago, she was greeted with posters of her face emblazoned with the word "Hope", says the Financial Times. But she failed to transform the fading 1990s internet star.

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