The Art of Execution: How the world’s best investors get it wrong and still make millions by Lee Freeman-Shor

The Art of ExecutionAn easy read with sensible conclusions, says Cris Sholto Heaton. It's just a shame there isn't more of it.


The Art of Execution: How the world's best investors get itwrong and still make millionsby Lee Freeman-ShorPublished by Harriman House, £19.99

The polite approach to reviewing a bookis to begin with what it does well, andonly later go on to hint gently at where itfalls short. But in the case of The Art ofExecution, that's difficult not becauseit's a bad book, but because there simplyisn't enough of it to justify the rathersteep £19.99 price tag. It stretches to 175pages (plus some end notes) only withthe aid of a rather large typeface andplenty of white space. Lest that soundlike an exaggeration, I read it in abouttwo hours without difficulty. So let's be blunt: it's impossible torecommend that anybody buy a copy at full price.

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That's a pity, because the book also offers some decent insightsand case studies. As well as investigating how his investorsmanaged losing trades, Freeman-Shor looks at how thesame group dealt with the tricky question of when to takeprofits on successful ones. Ultimately, the message of thebook is to cut losers and run winners familiar advice, butFreeman-Shor does a good job of showing why that approachmakes sense, while also explaining why it's so hard formost people to stick to it.

Overall, this is an easy read and itsconclusions are sensible. What's missing and could havehelped to justify the cost is more concrete guidance on howto implement the advice successfully. Experienced investorswon't find much new here, but newer investors could definitelybenefit from picking up a cheap, used copy once they startappearing on Amazon.

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The Art of Execution: How the world's best investors get itwrong and still make millions by Lee Freeman-Shor, HarrimanHouse (£19.99).

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