19 January 1978: production of the VW Beetle ends in Germany

On this day in 1978, production of VW's iconic Beetle ended in Germany, though it would continue to be made in Mexico until 2003.

The VW Beetle is one of the most popular cars in history over 22 million were sold worldwide. It was designed by Ferdinand Porsche before the second world war in response to Hitler's demand for a people's car for Germany. By the 1960s, it was in huge demand. But the 1970s brought with them new, modern, compact cars, with more space, greater comfort, better performance, and a more conventional layout. The Beetle's popularity began to wane, and sales began to slide. It was obvious that the obsolete model with its rear-mounted air-cooled engine had to be replaced.

Try 6 free issues of MoneyWeek today

Get unparalleled financial insight, analysis and expert opinion you can profit from.

Start your trial
https://cdn.mos.cms.futurecdn.net/flexiimages/mw70aro6gl1676370748.jpg

Sign up for MoneyWeek’s free twice-daily newsletter.

Join more than 165,000 subscribers and keep yourself informed with latest financial news, insights and expert analysis to help you understand what really matters when it comes to your finances.

Join more than 165,000 subscribers and keep yourself informed with latest financial news, insights and expert analysis to help you understand what really matters when it comes to your finances.

Sign up
Explore More

Takahiro Hasegawa graduated from Tokyo University of Foreign Studies, before working for Weekly Toyo Keizai, a leading Japanese business magazine. He is currently studying for an in MA financial journalism at City University, London.