The 12 worst investments of 2014, #12: Avon Products Inc
Mismanagement, declining sales and the long arm of the law each played their part in a terrible year for Avon, the world’s largest direct seller of beauty products.
Decline in 2014: -44.81%
See all 12of 2014's worst investments here
What happened?
Huge slumps in sales worldwide also contributed to Avon's woes: North America saw sales fall 17% year on year, while sales in Asia-Pacific dwindled by 16%, thanks in part to Avon's withdrawal from their failing businesses in South Korea and Vietnam.
Who are the losers?
Who are the winners?
$10.7Bn offer for Avon rejected in 2012
What have we learned?
See all 12of 2014's worst investments here