Company in the news: William Hill
These are tough times for bookmakers, but William Hill is doing all the right things. Phil Oakley explains what that means for the shares.
Being a bookmaker is quite tough these days. Not only is there lots of competition, but the government is looking to clamp down on the industry. To survive and thrive in this environment you have to be good at keeping your customers happy. William Hill (LSE: WMH)looks like it is doing lots of things right.
This week's trading update revealed that the business isdoing very nicely. Sports betting boosted by the WorldCup has been very kind to William Hill.
The profits of the online business have more than doubled compared tolast year, while high-street profits rose by nearly a third. Overseas ventures in Australia and Italy are also doing well. The company now expects profits for 2014 to be at the top endof City analysts' expectations.
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One of the things I like about William Hill is its ability togenerate lots of cash. As a result, net debt fell by nearly aquarter last year and we may see a nice dividend increase.I tipped the shares as a buy' back in July at 335p.
At 363p theyhave performed quite well in a difficult stockmarket. They arenot that expensive on 12 times forecast earnings, but I probablywouldn't chase them now.
Verdict: a solid hold
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Phil spent 13 years as an investment analyst for both stockbroking and fund management companies.
After graduating with a MSc in International Banking, Economics & Finance from Liverpool Business School in 1996, Phil went to work for BWD Rensburg, a Liverpool based investment manager. In 2001, he joined ABN AMRO as a transport analyst. After a brief spell as a food retail analyst, he spent five years with ABN's very successful UK Smaller Companies team where he covered engineering, transport and support services stocks.
In 2007, Phil joined Halbis Capital Management as a European equities analyst. He began writing for MoneyWeek in 2010.
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