Being a bookmaker is quite tough these days. Not only is there lots of competition, but the government is looking to clamp down on the industry. To survive and thrive in this environment you have to be good at keeping your customers happy. William Hill (LSE: WMH)looks like it is doing lots of things right.
This week's trading update revealed that the business isdoing very nicely. Sports betting boosted by the WorldCup has been very kind to William Hill.
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One of the things I like about William Hill is its ability togenerate lots of cash. As a result, net debt fell by nearly aquarter last year and we may see a nice dividend increase.I tipped the shares as a buy' back in July at 335p.
At 363p theyhave performed quite well in a difficult stockmarket. They arenot that expensive on 12 times forecast earnings, but I probablywouldn't chase them now.
Verdict: a solid hold