What makes September 1st a special day?

Motorists are apparently 'counting down the days' until cars with the new 57 number plate go on sale. But, given that it's a sure-fire way to lose money, why are we obsessed with buying new cars? asks Merryn Somerset Webb.

This article is taken from Merryn Somerset Webb's free weekly personal finance email, MoneySense. Click here to sign up now: MoneySense

What makes September 1st a special day? The fact that it is the day when new cars will first get the 57' registration plate, says The Financial Mail on Sunday. Many motorists are apparently "impatiently counting the days" and more than 400,000 orders for new cars that's around 20% of all annual car sales will be made in the next few weeks for delivery on the big day.

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Merryn Somerset Webb

Merryn Somerset Webb started her career in Tokyo at public broadcaster NHK before becoming a Japanese equity broker at what was then Warburgs. She went on to work at SBC and UBS without moving from her desk in Kamiyacho (it was the age of mergers).

After five years in Japan she returned to work in the UK at Paribas. This soon became BNP Paribas. Again, no desk move was required. On leaving the City, Merryn helped The Week magazine with its City pages before becoming the launch editor of MoneyWeek in 2000 and taking on columns first in the Sunday Times and then in 2009 in the Financial Times

Twenty years on, MoneyWeek is the best-selling financial magazine in the UK. Merryn was its Editor in Chief until 2022. She is now a senior columnist at Bloomberg and host of the Merryn Talks Money podcast -  but still writes for Moneyweek monthly. 

Merryn is also is a non executive director of two investment trusts – BlackRock Throgmorton, and the Murray Income Investment Trust.