What makes September 1st a special day?

Motorists are apparently 'counting down the days' until cars with the new 57 number plate go on sale. But, given that it's a sure-fire way to lose money, why are we obsessed with buying new cars? asks Merryn Somerset Webb.

This article is taken from Merryn Somerset Webb's free weekly personal finance email, MoneySense. Click here to sign up now: MoneySense

What makes September 1st a special day? The fact that it is the day when new cars will first get the 57' registration plate, says The Financial Mail on Sunday. Many motorists are apparently "impatiently counting the days" and more than 400,000 orders for new cars that's around 20% of all annual car sales will be made in the next few weeks for delivery on the big day.

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Merryn Somerset Webb
Former editor in chief, MoneyWeek