If you don't like the price, ask for another

Want a discount? Be persistent and ask nicely, says Ruth Jackson. Plus, four more money saving tips - and one warning.

Want to get some amazing discounts? Try persistence and just asking nicely. The Observer's Laura Potter managed to achieve a £51 saving on an iPod just by lingering in the store. "I looked longingly at the £149.99 iPod Nano until a staff member asked whether he could help." When she asked how much she could get it for, he said £110. A bit more lingering elicited a reduction to £100. Then when Potter said she would be paying with a debit card, the price was brought down again to £98.

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Ruth Jackson-Kirby
Freelance journalist

Ruth Jackson-Kirby is a freelance personal finance journalist with 17 years’ experience, writing about everything from savings accounts and credit cards to pensions, property and pet insurance.