WPP announces second acquisition of the day

Global advertising giant WPP announced its second acquisition of the day on Wednesday, after its wholly-owned subsidiary Burson-Marsteller purchased the assets of Crowdverb, a start-up company based in Seattle, Washington.

Crowdverb, which was purchased for an undisclosed sum, joins WPP's legion of public relations and public affairs firms, which in 2011 generated $1.4bn of the group's total $16bn revenue.

MoneyWeek

Subscribe to MoneyWeek today and get your first six magazine issues absolutely FREE

Get 6 issues free

https://cdn.mos.cms.futurecdn.net/flexiimages/mw70aro6gl1676370748.jpg

Sign up to Money Morning

Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter

Earlier on Wednesday, WPP unveiled plans to acquire Hungarian marketing agency Carnation Internet Tanacsado for an undisclosed sum, as it attempts to expand its footprint within digital media.

WPP's share price fell 2.21% to 840.50p, tracking a 2% fall across the media sector.

MoneyWeek is written by a team of experienced and award-winning journalists, plus expert columnists. As well as daily digital news and features, MoneyWeek also publishes a weekly magazine, covering investing and personal finance. From share tips, pensions, gold to practical investment tips - we provide a round-up to help you make money and keep it.