Global advertising giant WPP announced its second acquisition of the day on Wednesday, after its wholly-owned subsidiary Burson-Marsteller purchased the assets of Crowdverb, a start-up company based in Seattle, Washington.
Crowdverb, which was purchased for an undisclosed sum, joins WPP's legion of public relations and public affairs firms, which in 2011 generated $1.4bn of the group's total $16bn revenue.
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