Vodafone takes control of mobile coupon firm

The increasing importance of cash-back and coupon sites in modern society has been underlined by Vodafone, which has taken a controlling stake in mobile coupon provider Vouchercloud.

The increasing importance of cash-back and coupon sites in modern society has been underlined by Vodafone, which has taken a controlling stake in mobile coupon provider Vouchercloud.

Telecoms giant Vodafone has increased its stake from 21% to 57% in Invitation Digital Limited (IDL), the parent company of Vouchercloud, and has first option to increase its stake in the future.

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