Advertisement

Apple launches two new iPhones

The iconic smartphone maker has failed to impress pundits with its latest offerings.

Apple launched two new iPhones this week. The 5S, which updates last year's iPhone 5, boasts a faster processor, a better camera, and a fingerprint scanner so that users can identify themselves and unlock their phones without having to put a password in. Apple has also launched the 5C, essentially a cheaper version of the iPhone5 that comes with a plastic case in five different colours.

What the commentators said

Apple is only going downmarket with the 5C, agreed Miriam Gottfried in The Wall Street Journal, "if your definition of downmarket is shopping at Bloomingdale's instead of Barneys". This doesn't seem "bold enough" to crack emerging markets.

Advertisement - Article continues below

Technology-wise, there isn't anything "to goggle at either", reckoned Andrew Leonard on Salon.com. Incremental changes to iPhones are all very well, but in the past two years "we've been waiting for something really new, something that will shake up the status quo" something reflecting the vision and innovation the company showed under Steve Jobs. But multi-coloured plastic iPhones "are not the ticket". "We're still waiting." Steve Jobs "is still dead".

Advertisement
Advertisement

Recommended

Visit/investments/investment-strategy/601044/broker-safety-your-questions-answered
Investment strategy

Broker safety – your questions answered

Cris Sholto Heaton answers more of your questions about the safety of stockbroker accounts
25 Mar 2020
Visit/investments/investment-strategy/600861/how-demographics-affects-stock-valuations
Investment strategy

How demographics affects stock valuations

New research suggests that stock and bond valuations are driven by the age of the population – at least in the US.
24 Feb 2020
Visit/investments/stocks-and-shares/600863/sirius-minerals-anglo-american-takeover
Stocks and shares

Do you own shares in Sirius Minerals? Here’s what you need to do now

Mining giant Anglo American has proposed a cash takeover of Yorkshire-based minnow Sirius Minerals. Unhappy shareholders must decide whether to accept…
20 Feb 2020
Visit/investments/stockmarkets/600634/why-investors-should-be-cautiously-bullish-for-2020
Stockmarkets

Why investors should be “cautiously bullish” for 2020

Analysts have been out in force making rosy predictions for stockmarkets in 2020, but while there is certainly a case for optimism, investors should r…
17 Jan 2020

Most Popular

Visit/economy/uk-economy/601427/covid-bounce-back-loans-and-inflation
UK Economy

What bounce back loans can tell us about how we’ll pay for all this

The government will guarantee emergency "bounce back loans" for small businesses hit by Covid-19. Inevitably, many businesses will default. And there'…
1 Jun 2020
Visit/investments/commodities/601433/commodities-possibly-the-biggest-opportunity-in-todays-markets
Commodities

This looks like the biggest opportunity in today’s markets

With low interest rates and constant money-printing, most assets have become expensive. But one major asset class hasn’t. John Stepek explains why com…
2 Jun 2020
Visit/economy/global-economy/601420/james-ferguson-the-virus-the-lockdown-and-what-comes-next
Global Economy

The MoneyWeek Podcast: James Ferguson on the virus, the lockdown, and what comes next

Merryn talks to MoneyWeek regular James Ferguson of Macrostrategy Partnership about what's happened so far with the virus; whether the lockdown was th…
28 May 2020