Parallel Media extends partnership with UnUsUal Entertainment

published 2 October 2012

Parallel Media, a sports marketing and digital media agency, has said that its 51 per cent owned Asian subsidiary, Parallel Media Group Asia (PMGA), has extended its strategic partnership with UnUsUaL Entertainment.

An agreement was signed between the two companies two months ago, since when several sponsorship deals have been awarded to PMGA for UnUsUaL Entertainment's concerts in 2012. The extension means that PMGA will represent UnUsUaL on sponsorship rights for their projects in 2013.

Managing Director of PMGA, Toh Jin Wei, said: "Entertainment is a fantastic platform for brands to reach out to their target audience and we look forward to delivering greater results and have a measurable impact on both UnUsUaL and our clients."