Betting and gaming firm Ladbrokes has signed a new software supply agreement with OpenBet, an online gaming software provider.
OpenBet will supply its software services to Ladbrokes, enabling both firms to generate revenue from the agreement. OpenBet will undertake to overhaul the architecture of the existing software supplied to Ladbrokes, enabling Ladbrokes to provide a reliable, scalable and efficient yet differentiated service to OpenBet's standard offering.
Richard Glynn, Ladbrokes Chief Executive Officer said: "We are pleased to extend our long-standing relationship with OpenBet through a more flexible agreement which offers revenue opportunities to both parties and increases the range of games we offer. This is another step on the road to developing a unique Ladbrokes customer experience."
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Founded in 1996, OpenBet includes William Hill, Ladbrokes, Paddy Power, Betfair and SkyBet among its client list.
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