Why did mortgage banks ever think subprime was a good idea?

If house prices only ever went up, then lending to subprime borrowers could be considered relatively foolproof. But as the ongoing bad news from the credit markets has shown, it's anything but.

Imagine that you worked for a mortgage bank in America and a few years ago you were called to a presentation by the Chief Executive.

He started by explaining that the mortgage business had become very competitive and margins were pared back. However, the bank could steal a march on its competitors'. Increased profits would be to everyone's benefit, generating higher bonuses and higher wages. His great plan was to lend to subprime borrowers who would, for the first time, be able to buy a house. This would increase housing activity, driving prices higher. Higher prices would give further security to the bank.

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