Why falling in love can be very costly

Are you the sort of investor that's fiercely loyal and a bit of a hoarder? Then you're a sentimentalist investor, says Bengt Saelensminde. That's not necessarily a bad thing, but you do need to watch out for the pitfalls. Here's what they are.

Over the last five weeks we've been looking at Derrick Niederman's different investor types. I firmly believe that using Niederman's work to better understand your personal strengths and weaknesses is the biggest step you can take to becoming a better investor.

And now we're down to the last two investor types. This week we're tackling the sentimentalist.

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Bengt graduated from Reading University in 1994 and followed up with a master's degree in business economics.

 

He started stock market investing at the age of 13, and this eventually led to a job in the City of London in 1995. He started on a bond desk at Cantor Fitzgerald and ended up running a desk at stockbroker's Cazenove.

 

Bengt left the City in 2000 to start up his own import and beauty products business which he still runs today.