Shares in focus: Who to back in the supermarket wars

Beware – they’re all cheap for a reason, says Phil Oakley.

Supermarket group Morrisons is in big trouble, but it only really has itself to blame. Customers who were flocking to its stores five years ago to buy good-quality fresh food and pick up a few bargains along the way have decided to go elsewhere.

Morrisons has been too late to recognise that people are using different ways to buy their groceries, such as over the internet and in local convenience stores. It has also alienated its customers by trying to go upmarket – in essence chasing customers who [...]

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