Online media is set to bite into TV advertising revenue. But how to spot the game-changers in a sector awash with jargon and hype? Simple – go back to basics, says Rupert Foster.
The founders of internet companies make their businesses sound more complicated than they are – perhaps to justify their eye-watering valuations. The founders of Snap, describing their business to potential investors in their initial public offering prospectus, did not disappoint. The [...]