The Mayfair Townhouse: a quirky, theatrical new hotel

The characterful Mayfair Townhouse is a perfect base for exploring London

The Dandy Bar at The Mayfair Townhouse, London
The flamboyant Dandy Bar is cosy and welcoming

Half Moon Street was built in the 1700s and became known as a colourful hangout for artistic, bohemian types in Victorian London. It’s where Algernon Moncrieff, from Oscar Wilde’s The Importance of Being Earnest, lived. It makes sense then, that now it is home to the quirky, theatrical Mayfair Townhouse.

Everything about the hotel feels special, from the marbled floors in reception to the plush carpet of the hallways to the fox-shaped door knockers for every room. The elegant, surreal artwork that graces the reception, rooms and hallways, the recurring fox motif (it’s the hotel’s mascot), the way staff know your name when they greet you at the door... it’s the little details, in everything from the attention paid to customers to the décor, that make the hotel come alive.

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Nic studied for a BA in journalism at Cardiff University, and has an MA in magazine journalism from City University. She has previously worked for MoneyWeek.