How to make cash Isas better

Bank lethargy and strict Isa transfer rules mean many savers feel locked in to accounts with derisory interest rates. But things could be so much better.

The Government's consumer watchdog, Consumer Focus, has filed a 'super-complaint' with the Office of Fair Trading about Individual Savings Accounts (Isas). They are complaining that cash Isa providers place a number of 'unfair obstacles' in place to stop savers moving their money to Isas paying better rates.

Consumer Focus has shone a light on a system that like so many financial schemes is shrouded in unnecessary complications and regulations.

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Ruth Jackson-Kirby

Ruth Jackson-Kirby is a freelance personal finance journalist with 17 years’ experience, writing about everything from savings accounts and credit cards to pensions, property and pet insurance.

Ruth started her career at MoneyWeek after graduating with an MA from the University of St Andrews, and she continues to contribute regular articles to our personal finance section. After leaving MoneyWeek she went on to become deputy editor of Moneywise before becoming a freelance journalist.

Ruth writes regularly for national publications including The Sunday Times, The Times, The Mail on Sunday and Good Housekeeping, among many other titles both online and offline.