Video streaming services are set for success. Here's how to invest

The pandemic has accelerated the shift from television to on-demand platforms. Follow the eyeballs, says Tim Dams.

Netflix menu on a tablet
Teenagers prefer a diet of Netflix YouTube and TikTok over live TV
(Image credit: © Future Publishing)

“The trend is your friend,” according to the old investment adage. Nowhere is this more true than in the media and entertainment sector. The rise of streaming services such as Netflix and Amazon Prime Video, online video-sharing sites such as YouTube, and social-media platforms such as Facebook, Instagram and TikTok, has broken the vice-like grip that television broadcasters and cinemas used to have on our viewing habits.

At the heart of each of these internet-enabled services lies a simple but compelling “on-demand” offer – they allow us to watch what we want when we want. These global platforms grew more popular than ever during the pandemic, which accelerated the shift of viewing away from broadcast television and cinema.

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Tim Dams is a journalist and editor with over 20 years experience covering the TV, film, advertising, digital and technology industries for publications including Broadcast, Televisual, Screen International, Variety, The Guardian and Media Week.