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Top 10 locations for buyers and renters revealed
London is crowned as the most popular location for renters and buyers, despite rising costs. But where else are house hunters heading to?
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Bournemouth, Eastbourne and Worthing, all in the south of England, were found to be the most popular coastal locations buyers and renters want to move to. Further north, Scarborough, Blackpool and Southport also featured.
Canary Wharf, Clapham and Fulham were the top three most popular locations among buyers and renters across London.
Notting Hill, popularised by the 1999 film of the same name, Chelsea and Hackney were also well-liked.
Looking abroad, Rightmove found buyers were most keen on a move to Spain, France and Dubai, while the Algarve, Portugal and Italy were also found to be popular. Bulgaria, one of the cheapest places to live across the EU, also found itself in the top 10 list.
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The top 10 most searched for locations, across homes for sale and rent, in the UK in 2025
1. London
2. Manchester
3. Glasgow
4. Bristol
5. Edinburgh
6. York
7. Bath
8. Cornwall
9. Liverpool
10. Sheffield
Source: Rightmove
The most popular homes in the UK and abroad
Rightmove found some properties more than others attracted vast amounts of attention, with buyers visiting its website keen to find out more details.
A medieval townhouse in Conwy, Wales, on sale for £875,000 was one of the most searched for so far in 2025, with its bath tub shaped like a high heel piquing people’s interest.
A property in Conwy, Wales, which features a giant heel-based bath, proved popular among visitors to Rightmove's website
(Image credit: Rightmove)
A mansion in St John’s Wood, London, on sale for almost £50 million and in one of the capital’s most popular postcodes, also caught buyers’ attention.
Meanwhile, one Victorian townhouse in Glasgow’s Park District, listed for £2.5 million, was ogled by plenty of property enthusiasts on Rightmove’s website.
Overseas, a giant country house and estate in Mallorca, Spain, featuring 29 bedrooms and 32 bathrooms struck a chord with buyers, who may have been left a little speechless at the more than £66 million price tag.
A giant estate in Mallorca also caught the attention of buyers looking at properties abroad
(Image credit: Rightmove)
A seafront estate in Corfu, Greece, on the market for over £12 million and offering two villas, an infinity pool and panoramic views, also drew attention from buyers.
Not all the most searched for properties abroad come with premium prices – one historic property in Lombardy, Italy, minutes from Lake Como, is listed for £152,950.
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The top 10 most searched for overseas destinations in 2025
1. Spain
2. France
3. Dubai
4. Algarve
5. Portugal
6. Italy
7. Bulgaria
8. Cyprus
9. Paphos
10. Alicante
Top features for home buyers and renters
Rightmove also pooled data together on the property features most sought-after by home buyers and renters.
It found they are most keen on properties with garages, with annexes the second most important feature, then a garden.
Renters were most keen to know whether properties were pet-friendly, had a garage and were furnished. Knowing whether bills were included in the rental price was also crucial.
Find out what will happen to mortgage rates in our piece.
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