Zoopla: Property asking prices fall 5% amid rising mortgage rates

Asking prices are on a downward trajectory, with sellers shaving over 5% off to achieve a sale, Zoopla finds

keys next to a house
(Image credit: Getty Images)

Almost half of sellers have had to cut their asking prices as rising mortgage rates continue to slow down the property market. 

Zoopla’s latest house price index showed 42% of house sellers shaved 5% off their asking prices in June in order to achieve a sale – the highest proportion it has recorded since 2018. The report added sellers have to be “very realistic” if they want to secure a sale. 

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Katie Binns

Katie is deputy editor of Times Money Mentor and long-time contributor to the Sunday Times where she started on the Irish desk in 2012 and spent 10 years covering news, culture, travel, personal finance and celebrity interviews. 


Her investigative work on financial abuse has examined the response of banks, the Financial Ombudsman and the child maintenance service to victims, and resulted in a number of debt and mortgage prisoners being set free - and a nomination for Best Finance Story of the Year at the Headline Money awards in 2021 and 2022. 


Katie was also shortlisted for Freelance Journalist of the Year at the Headline Money awards in 2022, 2023 and 2024 and won Personal Finance Journalist of the Year at The British Bank Awards 2022.