Diversify by style

SPONSORED CONTENT – Willis Towers Watson CIO Craig Baker, Chair of the Alliance Trust Investment Committee, reveals how to achieve long-term returns with lower risk

Diversification, or not putting all your eggs in one basket, is one of the golden rules of investing. By spreading your investments around, a dropped container shouldn’t have too much of a negative impact on your whole portfolio.

But there are different ways of achieving diversification. You can do it by asset classes, mixing equities, bonds and property investments, for example, with the proportions in each depending on your appetite for risk and your time horizon. You can also diversify within an asset class like equities by spreading your investments across geographic regions or market sectors. Or you can diversify by type of market, developed and emerging, or by market capitalization (large, medium, or small companies). In all cases, the goal is to combine investments which don’t always move in the same direction at the same time.

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