Does ESG investing really make sense?

Arbitrary ESG investing rules mean investors trying to buy ethically miss out on good returns for no good reason

Chelsea Pensioner seen vaping ahead of the annual Founder's Day Parade
(Image credit: Max Mumby/Indigo/Getty Images)

The London Stock Exchange recently celebrated 25 years of its FTSE4Good range of indices, designed to assess and boost corporate “sustainability”. Strictly excluded were firms involved in areas such as tobacco and weapons that were considered controversial. The restrictions quickly expanded to exclude the defence industry, fossil fuels and gambling.

The subsequent rush to ESG (environment, social and governance issues) saw the list broadened to include airlines, mining, alcohol and anything else that offended progressive sensibilities.

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Max King
Investment Writer

Max has an Economics degree from the University of Cambridge and is a chartered accountant. He worked at Investec Asset Management for 12 years, managing multi-asset funds investing in internally and externally managed funds, including investment trusts. This included a fund of investment trusts which grew to £120m+. Max has managed ten investment trusts (winning many awards) and sat on the boards of three trusts – two directorships are still active.


After 39 years in financial services, including 30 as a professional fund manager, Max took semi-retirement in 2017. Max has been a MoneyWeek columnist since 2016 writing about investment funds and more generally on markets online, plus occasional opinion pieces. He also writes for the Investment Trust Handbook each year and has contributed to The Daily Telegraph and other publications. See here for details of current investments held by Max.