UK households have less than 4% of their financial assets in shares, according to an analysis by the Centre for Policy Studies (CPS).
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That compares with around 5% in many other European countries such as Denmark, France, Germany and Spain.
Across the pond in the US, an estimated 36% of household financial assets are in equities, which is seen as a reason its stock market is so huge.
Britain’s weak equity culture means FTSE-listed companies are starved of investment, plus the CPS report by Nick King warns the £1.8 trillion that is instead held in savings accounts is being eroded by inflation.
Retail investors control just 21% of UK assets under management, the lowest percentage in Europe, according to the CPS.
Even with the chance to invest in the stock market and earn returns tax-free through a stocks and shares ISA, more are opting for the cash tax wrapper.
There were eight million Cash ISAs taken out in 2020/1 compared with just 3.5 million Stocks and Shares ISAs.
“We need to educate about investing, provide more options, reduce fees, and encourage competition among advisers through open banking,” says Stuart Crispe, of financial services directory Sunny Avenue.
And there is a precedent for encouraging the public to invest.
A new generation of retail investors was born in the 1980s when Margaret Thatcher sold off British Gas and the public was encouraged to buy shares as part of the firm’s public listing in the famous “Tell Sid” advertising campaign.
The CPS suggests a modern version of this could get savers excited about shares again.
It also suggests a proportion of new equity offered through initial public offerings should always be made available to retail investors, while rules around financial disclaimers should be revised to emphasise and embrace personal responsibility.
Ross Lacey, director at Fairview Financial Management says it is key to understand the differences between investing in a handful of company shares compared with a diversified portfolio across different countries and industries.
“Investing in shares also comes with the inevitable periods where their values will fall significantly and without warning,” he says.
“Being prepared for this, both in terms of knowing what's ‘normal’ to expect, and also how to structure a financial plan that allows for these periods are the keys to successful investing.
“Ultimately the reason we encourage our clients to invest is so they can retire earlier, spend more money and do more of what they love and less of what they don't.”
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Marc Shoffman is an award-winning freelance journalist specialising in business, personal finance and property. His work has appeared in print and online publications ranging from FT Business to The Times, Mail on Sunday and The i newspaper. He also co-presents the In For A Penny financial planning podcast.
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