Burberry’s share price surges despite collapsing profits and job cuts announcement

Burberry’s share price has soared, despite collapsing profits and around 1,700 jobs potentially set to be cut, as markets assess the turnaround plan’s effectiveness

An Equestrian Knight Device logo on a flag outside the Burberry Group Plc luxury boutique in London, UK
(Image credit: Betty Laura Zapata/Bloomberg via Getty Images)

Burberry’s share price has gained more than 14% this morning despite adjusted operating profits falling 94% over the past year.

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Burberry's annual results - summary
Header Cell - Column 0

52 weeks ended 29 March 2025

52 weeks ended 30 March 2024

Revenue (£ million)

2,461

2,968

Adjusted operating profit (£ million)

26

418

Adjusted earnings per share (EPS) (pence)

-14.8

73.9

Reported operating loss (£ million)

-3

418

Reported earnings per share (EPS) (pence)

-20.9

73.9

Dan McEvoy
Senior Writer

Dan is a financial journalist who, prior to joining MoneyWeek, spent five years writing for OPTO, an investment magazine focused on growth and technology stocks, ETFs and thematic investing.

Before becoming a writer, Dan spent six years working in talent acquisition in the tech sector, including for credit scoring start-up ClearScore where he first developed an interest in personal finance.

Dan studied Social Anthropology and Management at Sidney Sussex College and the Judge Business School, Cambridge University. Outside finance, he also enjoys travel writing, and has edited two published travel books.