Tesla buys into bitcoin in a big way
Tesla has spent over $1.5bn on bitcoin, driving the price higher, and says it will accept the cryptocurrency as payment for its cars.
Following Elon Musk’s promotion of bitcoin on Twitter, his company Tesla spent $1.5bn on it in January, say Caitlin Ostroff and Rebecca Elliott in The Wall Street Journal.
This is part of a move to invest its reserves in a wider range of assets, including gold, in order to “diversify and maximise returns” on any cash “not required to maintain adequate operating liquidity”. Tesla has also said that “it expects to start accepting bitcoin as payment for its products soon”.
Few companies are likely to follow Elon Musk, say Richard Waters and Eric Platt in the Financial Times. The whole point of having corporate reserves is to protect a “company’s financial liquidity”, so any cash on hand tends to go into “very high-quality, short-term fixed-income securities” rather than into a “risky asset such as bitcoin”, which could experience “significant declines”.
MoneyWeek
Subscribe to MoneyWeek today and get your first six magazine issues absolutely FREE
Sign up to Money Morning
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
Even accepting bitcoin as a means of payment won’t be easy, as the mechanics of converting bitcoin into a $58,000 Tesla Model 3 “may be far more trouble than people think”, says Edward Robinson on Bloomberg.
This is because the customer and Tesla will have to agree on an exchange price “for one of the most volatile assets in the world”. Indeed, with even dedicated fans finding it “too impractical to use” for everyday transactions, it is unlikely that most consumers “will truly embrace assets that can lose 10% of their value in a day”. Still, at least Musk and Tesla are attracting “a lot of headlines”, which may be the real reason for the bitcoin purchase.
Get the latest financial news, insights and expert analysis from our award-winning MoneyWeek team, to help you understand what really matters when it comes to your finances.

-
PayPoint: A promising stock for income-seekersPayPoint, a household name across Britain, is moving away from its traditional roots toward a digital future. Investors after a steady income should buy in
-
Invest in forestry: a tax-efficient way to grow your wealthRecord sums are pouring into forestry funds. It makes sense to join the rush, says David Prosser
-
PayPoint: a promising stock for income-seekersPayPoint, a household name across Britain, is moving away from its traditional roots toward a digital future. Investors after a steady income should buy in
-
Investing in forestry: a tax-efficient way to grow your wealthRecord sums are pouring into forestry funds. It makes sense to join the rush, says David Prosser
-
The MoneyWeek investment trust portfolio – early 2026 updateThe MoneyWeek investment trust portfolio had a solid year in 2025. Scottish Mortgage and Law Debenture were the star performers, with very different strategies
-
Pundits had a bad 2025 – here's what it means for investorsThe pundits came in for many shocks in 2025, says Max King. Here is what they should learn from them
-
The MoneyWeek ETF portfolio – early 2026 updateThe MoneyWeek ETF portfolio had a solid year in 2025 and looks well placed for what the next 12 months may bring
-
'Investors should brace for Trump’s great inflation'Opinion Donald Trump's actions against Federal Reserve chair Jerome Powell will likely stoke rising prices. Investors should prepare for the worst, says Matthew Lynn
-
The state of Iran’s collapsing economy – and why people are protestingIran has long been mired in an economic crisis that is part of a wider systemic failure. Do the protests show a way out?
-
The rise and fall of Nicolás Maduro, Venezuela's ruthless dictatorNicolás Maduro is known for getting what he wants out of any situation. That might be a challenge now