Tim Cook: the man who filled Steve Jobs’ shoes at Apple

No one expected much from Tim Cook when he took over the top job on the Apple founder’s death. But he has quietly led the firm to extraordinary new heights.

Tim Cook, Apple CEO
(Image credit: © Justin Sullivan/Getty Images)

Tim Cook marked the new year on his Twitter feed with tributes to the inspiring leadership examples set by the late Desmond Tutu and Sidney Poitier. He didn’t mention his own big news – that, under his watch, Apple had scored the remarkable achievement of becoming the world’s first $3trn company, having tripled in value in just three years. The iPhone-maker’s annual revenues now exceed the GDP of most countries. Perhaps it was politic to avoid highlighting this though – thanks to stock awards, his own pay shot up by a whopping 569% to $98.7m last year. As Statista notes, the self-effacing Apple boss now outearns the company’s “regular workers” (whose median compensation was $68,254 in 2021) by a “staggering” ratio of 1,447 to 1.

How Tim Cook transformed Apple

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Jane writes profiles for MoneyWeek and is city editor of The Week. A former British Society of Magazine Editors editor of the year, she cut her teeth in journalism editing The Daily Telegraph’s Letters page and writing gossip for the London Evening Standard – while contributing to a kaleidoscopic range of business magazines including Personnel Today, Edge, Microscope, Computing, PC Business World, and Business & Finance.

She has edited corporate publications for accountants BDO, business psychologists YSC Consulting, and the law firm Stephenson Harwood – also enjoying a stint as a researcher for the due diligence department of a global risk advisory firm.

Her sole book to date, Stay or Go? (2016), rehearsed the arguments on both sides of the EU referendum.

She lives in north London, has a degree in modern history from Trinity College, Oxford, and is currently learning to play the drums.